Savr Design Sprint
Project Overview
Savr, is a recipe app for at-home chefs to find recipes and cooking tips. However after receiving negative feedback from their users they are looking to revamp the app to enhance user experience. Using a modified version of a GV design sprint we seek to improve the user experience by helping users accurately and efficiently follow recipes.
Goals
User Experience:
Employ a user-centric design approach with a clean and intuitive interface that caters to both novice and experienced cooks.
Provide features such as step-by-step cooking instructions, video tutorials, along with photos.
User Map: Recipe search
Using the synthesized research data provided by Savr a user map was created to show the end to end user experience. The user starts from opening the app.
Lightning Demos
A lightning demo was conducted to learn and get inspired by other applications that solved a similar problem. We used competitors apps and other instructional apps for inspiration.
Food Network Kitchen had a clean landing page where a user can easily read the basic information for the recipe.
Linkedin Learning had a easy to follow video with a break down of the lesson into segments that were clickable.
Bon Appétit used bold fonts to highlight the ingredients and the amount needed in each step.
Crazy 8’s Method
Using the crazy 8’s design sprint method we sketched 8 potential solutions for the recipe steps and ingredients screen because users reported having issues following the recipe and not knowing if they were on the right track. Also users reported not knowing some techniques used.
Solution Sketch
Using a selected sketch from the crazy 8’s screens a solution sketch was created.
A user can see the basic recipe information on the first screen, total time, number of ingredients, the amount of steps and the tools needed. A video was added with the steps as thumbnails so a user can quickly navigate to their desired step.
The steps screen has photos of the recipe at each stage for the user to use for comparison.
Storyboard
Building on the solution sketch a storyboard was created. A screen with a checklist of the ingredients and a photo with the ingredients was added to make it easier for a user to keep track of their prep work. Also adding photos that can be enlarged throughout each step helps users have a visual comparison to where they should be in the recipe.
High Fidelity Screens
Due to the time constraints of the design sprint high fidelity screens were created using the wireframes from the storyboard.
Prototype
With testing this prototype we want to ensure that the users needs and expectations are met and that they are able to navigate through the interface and perform task easily. Along with determining if the app’s user interface is intuitive and visually appealing.
User Interviews
User interviews were conducted to gain feedback on the usability of the app along with discovering any pain points with five individuals.
The users tested ages ranged from 33 years old to 63 years old. Each user had prior experience using recipe apps. They all had different levels of cooking experience. The users were asked to go through the app as they would if they were using the recipe to prepare a meal.
Within the first interview the user had an issue figuring out how to navigate the app and move to the next steps. They did not realized the the photos were clickable because there was no direction on them to do so. Also they didn't notice there was a video. Before continuing interviews the app labels were added to the images and to the video. The following users had no issues navigating the app. They commented on the usefulness of having the photos of the ingredients and each step. A suggestion given was to have a editable serving amount and nutritional information.
Summary
Our goal was to improve the users experience with the Savr app. They had received negative reviews in regard to the ease of following a recipe and not having cooking techniques demonstrated. Users also wanted to have what equipment they needed stated before starting a recipe.
After the redesign and subsequent user testing, Savr received positive user feedback. The design sprint process allowed for quickly identifying and addressing user needs. The result was a more user-friendly and engaging recipe app. Users appreciated the simplicity and ease of following a recipes steps. They also stated the usefulness of having photos and video to refer to while cooking. Savr is now better positioned to help users at all skill levels to cook meals at home with ease.